According to a new report by Booz & Co., the next wave in marketing will be customer-preference driven targeted marketing, also known as “profiling”:
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address customers’ wants and needs individually. The result: greater [...]

This is part 4 of the series “Targeting The Customer“, a 5-part series on using marketing automation to target customers and improve marketing effectiveness.
In Part 1 and Part 2 of this series, we discussed the role and methods of profiling customers and prospects.  In part 3, we discussed how to utilize profile data to send [...]