According to a new report by Booz & Co., the next wave in marketing will be customer-preference driven targeted marketing, also known as “profiling”:
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address customers’ wants and needs individually. The result: greater [...]

As I’ve stated previously, Marketing Automation has become the forgotten child of CRM.  It’s features are underdeveloped, it is always an “afterthought” in CRM implementations, and has often been relegated to simple email marketing off of the CRM’s sales leads or contact management databases.  As important as email marketing is, in most CRM systems its [...]