Salesforce.com has recently put an emphasis on a new paradigm, knowledge as a service, which relies heavily on social CRM, and has positioned its corporate vision towards that end. Yet, as has become commonplace focus is on brand-related solutions that are fit for the enterprise, but does nothing to touch on sCRM for the SMB [...]
SMB's tag archives
Is Salesforce.com’s approach to Social CRM Correct?
Posted by Mike in Wednesday, September 30th 2009 under: Best Practices, CRM 2.0, Social Networking, Web 2.0 Tags: Salesforce.com, Small Business, SMB, Social CRM
The Danger of Over-Engineering CRM for Small Business
Posted by Mike in Thursday, June 11th 2009 under: Best Practices, Case Studies, Implementation Tags: Small Business, SMB
One of the larger causes of CRM implementation failures in small businesses is over-engineering. Small businesses have a need to be agile and flexible, and many a CRM implementation tries to put too many restrictions and enact too rigid a process to make the tool useful for a small business.
Several years ago, I was involved [...]

