I was just on a company’s web site, looking at a product that I was interested in trying out. The site had a button “Call Me Now” which allowed the user to fill out the typical contact form, and would have a phone call placed immediately thereafter. Sure enough, within seconds, my desk phone rang, [...]
Role of Technology's tag archives
Making Sure Your CRM Technology Actually Works
Posted by Mike in Friday, June 12th 2009 under: Best Practices, Case Studies, Customer Experience, Messaging Tags: Automated Voice, Customer Experience Management, Role of Technology
An Introduction to CRM Bytes
Posted by Mike in Thursday, May 7th 2009 under: CRM 1.0, CRM 2.0, Customer Experience, Web 2.0 Tags: Hello World, Role of Technology
Well, this is the traditional “Hello World!” post that every blogger has ever written, so I may as well follow tradition and write my own. CRM Bytes is a blog dedicated to exploring the concept of Customer Relationships, and applying technology to aid in gaining and retaining customers. CRM is traditionally thought of as a [...]

