It is no secret that direct marketing plays an important role in most companies’ marketing strategy.  Yet at the same, time, most forms of direct marketing are an annoyance to customers, so much so that laws have been passed heavily regulating the means of direct marketing via electronic channels (email, fax, and voice;  SMS can’t [...]

For a decade now, marketers have been striving to obtain email addresses for their clients and prospects as the most critical piece of data for keeping in touch with customers.  In many cases, companies would incentivise sales forces and telemarketers if they could obtain that single piece of information from a client.  Because email as [...]