Ginger Conlon at 1to1 Media recently touched upon the coming wave of Mobile e-Commerce. It is a logical next step in a world that is becoming increasingly mobile, and a mobile world where the technology is making leaps forward in the area of applications delivered to mobile devices, specifically SmartPhones.  The next generation of [...]

A few years ago, one of the biggest hot-button items for sales force automation that rarely produced satisfactory results was offline synch.  The process of creating synchronization modules, coupled with data consistency issues and the dependency of the reps to initiate the synch (some offerings had automatic sync, but that brought its own set of [...]

There is more to CRM 2.0 than just the social aspect.  Sure, social media is all the rage, and as I’ve stated, it is the future of CRM.  Yet it is important that we don’t get too locked into the social revolution that we neglect the other opportunities presented to the evolving state of CRM.  [...]

For a decade now, marketers have been striving to obtain email addresses for their clients and prospects as the most critical piece of data for keeping in touch with customers.  In many cases, companies would incentivise sales forces and telemarketers if they could obtain that single piece of information from a client.  Because email as [...]

The modern call center has evolved from a simple answer-and-respond environment to a complex, multi-channel environment for servicing customers.  This revolution started with the advent of CRM and the Internet a decade ago, with the introduction of email and web portals.  Customer support has gone digital to the point that many “call centers” have gone [...]