One of the requirements of a true Social CRM system is the ability to do social lead generation. While traditional lead generation can take a variety of forms (marketing campaigns, purchasing lists, etc.), Social lead generation involves utilizing social networks to get better targeted leads. This can take many forms:
- Targeted Facebook ads
- Searching for users who trend in certain relevant Twitter hashtags to gain profile data
- Automatically finding discussion forum threads that match specific keyword criteria
These are just a few. What do you see as the lead generation techniques of Social CRM? Post a comment or email me at crmbytes at gmail dot com. I’ll expound on some of the best answers in a future post.
Related posts:
- How Will Social Media Be Leveraged for CRM?
- Social CRM For Small Businesses
- Is Salesforce.com’s approach to Social CRM Correct?
- Social CRM Defined
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