The sales process from lead generation to opportunity management has always been a difficult one to enforce, as sales reps are not people who tend to be process-oriented.  Thus, many reps do not bother to do more with a CRM system than to use it as a digital Rolodex – schedule activities, write notes about [...]

Twitter has a problem.  Over the past week, it has been highly unavailable.  It is reaching a point where Twitter is not able to scale up to the demand that is out there.  With Twitter growing by leaps and bounds in terms of users and daily tweets, it will eventually reach a point of critical [...]

I came across an article today on how many people are not making the most of Email Marketing.  This struck me as true and very accurate.  The typical email marketer creates good content, and blasts it off to everyone in their list.  While the article touches on targeted content, triggers, and other topics of note, [...]

I cannot stress enough the importance of detailed, thorough, and complete documentation when it comes to CRM implementation projects (or any project, for that matter).  A project I was recently involved with on a periphery basis went through a significant amount of pain because of the disconnect between sales and the implementation team in regards [...]