Salesforce.com has recently put an emphasis on a new paradigm, knowledge as a service, which relies heavily on social CRM, and has positioned its corporate vision towards that end.  Yet, as has become commonplace focus is on brand-related solutions that are fit for the enterprise, but does nothing to touch on sCRM for the SMB [...]

Ginger Conlon at 1to1 Media recently touched upon the coming wave of Mobile e-Commerce. It is a logical next step in a world that is becoming increasingly mobile, and a mobile world where the technology is making leaps forward in the area of applications delivered to mobile devices, specifically SmartPhones.  The next generation of [...]

This is part 4 of the series “Targeting The Customer“, a 5-part series on using marketing automation to target customers and improve marketing effectiveness.
In Part 1 and Part 2 of this series, we discussed the role and methods of profiling customers and prospects.  In part 3, we discussed how to utilize profile data to send [...]