Comments on: Social CRM Must Be Social! http://crmbytes.com/2009/07/08/social-crm-must-be-social/ Customer Relationship Management and Technology in the 21st Century Wed, 27 Jan 2010 20:06:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: John Moore http://crmbytes.com/2009/07/08/social-crm-must-be-social/comment-page-1/#comment-21 John Moore Thu, 09 Jul 2009 00:55:51 +0000 http://crmbytes.com/?p=48#comment-21 While I agree with what you've stated I do want to mention that this is a narrow view of all that social CRM will bring to the table. Paul Greenberg's latest post on Social CRM covers the topic in great detail, read here: http://blogs.zdnet.com/crm/?p=829 With that said, you hit upon a crticial point that people should not forget, this is not e-mail. Companies often fail to understand social media, or twitter, and treat it as e-mail and only use it for direct marketing. It is okay to do some marketing but you have to provide value in return, it cannot be just about spamming your message. If interested, check out my latests post where I explain my recommendations for building community on twitter the right way: http://www.efactor.com/p/blogs/id=491 Thanks for sharing. John http://twitter.com/JohnFMoore<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('21','John Moore'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('21','John Moore','While I agree with what you\'ve stated I do want to mention that this is a narrow view of all that social CRM will bring to the table. Paul Greenberg\'s latest post on Social CRM covers the topic in great detail, read here:\r\n\r\nhttp:\/\/blogs.zdnet.com\/crm\/?p=829\r\n\r\nWith that said, you hit upon a crticial point that people should not forget, this is not e-mail. Companies often fail to understand social media, or twitter, and treat it as e-mail and only use it for direct marketing. It is okay to do some marketing but you have to provide value in return, it cannot be just about spamming your message.\r\n\r\nIf interested, check out my latests post where I explain my recommendations for building community on twitter the right way:\r\n\r\nhttp:\/\/www.efactor.com\/p\/blogs\/id=491\r\n\r\nThanks for sharing.\r\n\r\nJohn\r\nhttp:\/\/twitter.com\/JohnFMoore'); return false;">Quote</a></div> While I agree with what you’ve stated I do want to mention that this is a narrow view of all that social CRM will bring to the table. Paul Greenberg’s latest post on Social CRM covers the topic in great detail, read here:

http://blogs.zdnet.com/crm/?p=829

With that said, you hit upon a crticial point that people should not forget, this is not e-mail. Companies often fail to understand social media, or twitter, and treat it as e-mail and only use it for direct marketing. It is okay to do some marketing but you have to provide value in return, it cannot be just about spamming your message.

If interested, check out my latests post where I explain my recommendations for building community on twitter the right way:

http://www.efactor.com/p/blogs/id=491

Thanks for sharing.

John
http://twitter.com/JohnFMoore

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